☀️☕️ No CoD peace for Activision Blizzard, Microsoft and Sony

28 November 2022

Happy Monday! Hope not too much damage so far from “BFCM” (there’s still one more day!)

US large-cap S&P 500 closed 0.03% DOWN 🔻 Tech-heavy Nasdaq Composite closed 0.52% DOWN 🔻 Pan European STOXX Europe 600 closed 0.01% UP ▲ HK’s Hang Seng Index closed 0.49% DOWN 🔻 Japan’s Nikkei 225 closed 0.35% DOWN 🔻


Black Friday… Online, Richarlison, Apple


It was Mickey Mouse who said “I’ll Be Back”, wasn’t it? Trustbusters! No CoD peace for Activision Blizzard, Microsoft and Sony

📖   MoneyFitt EXPLAINS

🎓🤖 Black Friday and Cyber Monday (BFCM)


US markets were subdued in half-day trading on Friday with many people, including traders, stretching Thursday’s holiday into a four-day weekend. Of shopping. Or not.

Reports trickled in that early Black Friday 🎓 crowds in shops were thin on what is usually the busiest shopping day of the year, and the start of the US holiday shopping frenzy period. Reuters reported that many shoppers said they had been waiting and that their purchases were strategic, not impulsive or splurges. Consumer discretionary stocks, which benefit from spending on retail, restaurants and vacations, as a group went up less than 0.1%. 

Weekend retail store data will be watched closely, but ONLINE shopping is already looking better than expected. A record US$9.12 billion was spent online on Black Friday, up 2% from last year, thanks to steep discounts on everything from smartphones to toys.

Meanwhile, retailers in Europe are hoping the Black Friday weekend would get shoppers spending despite the worsening cost-of-living crisis and the stay-at-home-or-in-a-bar distraction of the World Cup. (How about that Richarlison scissor kick?!)

Investors were also concerned that China, applying stricter controls after seeing another day of record Covid cases, was further and further from the reopening that many had been hoping for earlier in the month. But for US investors, that played out in pressure on Apple Inc. given its flagship iPhone 14 manufacturing exposure to China (and in particular contractor Foxconn’s borderline rebellious Zhengzhou plant.)


It was Mickey Mouse who said “I’ll Be Back”, wasn’t it?

But at least Shanghai Disneyland reopened to visitors on Friday after being closed for 25 days as some kind of reward to Shanghai for logging fewer Covid cases than other major cities in China. 

The US$5.5 billion Shanghai Disneyland park and the Toy Story Hotel reopened with limited numbers of visitors, all of whom need to have negative PCR tests within 48 hours before entering. Some attractions, shows, shops and restaurants didn’t open and many will run at limited capacity once they do.

The six-year-old theme park is eleven times the size of HK Disneyland, which opened a decade earlier, and is Disney’s only one in Mainland China. It’s a joint venture between Disney (43%) and Shanghai Shendi Group (57%.)


Growing public anger against China’s heavy Covid restrictions led to acts of civil disobedience and protests in more cities over the weekend, including vigils and clashes with police in Shanghai on Sunday. The fresh wave of anger was sparked by a deadly fire that killed 10 people in a high-rise building in Urumqi, capital of the far west Xinjiang region that is home to an estimated 12 million mostly Muslim ethnic Uyghurs. Netizens surmised that residents could not escape in time because the building was partially locked down, which city officials denied.

Trustbusters! No CoD peace for Activision, Microsoft and Sony 

Activision Blizzard (ATVI) dropped 4% on Friday as the US Federal Trade Commission is reportedly looking to block Microsoft’s US$69 billion acquisition, which was agreed back in January.

Big business, high stakes: In 2021, global videogame sales came to US$180 billion, more than double the music industry and cinemas (globally, pre-Covid) combined.

But the best way to think of it is that Playstation (Sony’s gaming console) is complaining that XBox (Microsoft’s gaming console) will control blockbuster games (in particular, Call of Duty, or CoD) that currently work on both platforms, and three key antitrust authorities (see recent Explainer here) think they may have a point.

Sony, the game console market leader, says that the deal will leave consumers with less choice for gaming and developers with less choice for where to publish games. Microsoft’s pushback is that it will make CoD available on both platforms (“on the same day”) and anyway, even after the acquisition, its gaming division would still be smaller than both Tencent’s and Sony’s.

Actually, Sony doesn’t even have to “win” as Microsoft and Activision only have until next July to close the deal or they’d have to renegotiate, and any lawsuit filed probably won’t be resolved by then, potentially forcing the deal to be abandoned. Somebody should make a computer game of this.

A mini-Explainer on Call of Duty:
– “Call of Duty” is one of the most popular first-person shooters (FPS) and was first released in 2003 by Infinity Ward. It was set during World War II and followed the stories of several soldiers from different countries.
– The series has since released a new game every year and are set in various historical eras, including World War II, the Cold War, present day, near future and distant future.- The game is one of the most successful video game franchises of all time and has sold over 400 million copies worldwide and over US$30 billion in sales (Avatar, the highest-grossing film of all time, made just under US$3 billion.)

Thank you for spending a few minutes of your time with us. Remember to take time for yourself and be thankful for what you have.

📖 MoneyFitt EXPLAINS:

🎓🤖 Black Friday and Cyber Monday (BFCM)… and Singles Day

As in most cases of hedonistic, self-indulgent consumption, Black Friday started in the US (but in recent years has spread internationally.)

An unwritten rule a hundred years ago that Christmas advertising would only start after Thanksgiving (a US public holiday on the third Thursday of November) meant Friday became the day when the Christmas shopping season “officially” starts.

The term “Black Friday” was first used in the 1960s when retailers would mark up prices and offer deep discounts to attract holiday shoppers but gained popularity in the 1980s. By the 1990s, Black Friday had become the busiest shopping day of the year, with many stores opening their doors early and offering doorbuster deals and special promotions.

It also roughly marks when retailers start becoming profitable (“in the black”, as opposed to “in the red” for losses) as fourth-quarter sales are so important thanks to year-end-holiday shopping.

Some say the day after Thanksgiving was originally called “Black Friday” because so many people went out shopping that it caused traffic accidents and sometimes even violence.

The rather contrived term “Cyber Monday” was coined in 2005 by the National Retail Federation to encourage people to shop online since “Black Friday” is associated with brick-and-mortar shopping, though the distinctions are now almost entirely blurred.


Singles Day in China was started in 1993 by a group of university students who were celebrating being single. The date, November 11th, was chosen because it is a day with all single digits (11/11). Alibaba, a Chinese e-commerce company, began promoting Singles Day as a shopping holiday in 2009. Singles Day is the world’s largest online shopping event, with sales in 2018 reaching $30.8 billion, while Black Friday sales in the US reached $6.2 billion online in 2018.

Please do your own research – we create educational and entertaining content so you can start the day understanding the financial and business worlds a little better. However, this is NOT financial advice.

MoneyFitt (Spendolater Pte Ltd) is not responsible for any errors or omissions, or for the results obtained from the use of this information. All information is provided “as is”, with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information. The information contained is not intended to be a source of advice or credit analysis with respect to the material presented. Any ideas and strategies should never be used without first assessing your own personal and financial situation, or without consulting a financial, tax or legal professional and independently researching and verifying information. Content is intended to be used and must be used for informational purposes only.

MoneyFit Morning Archive (to 07-Nov-22)

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